Founded by Lili Geller, Gemtye was created to put an end to the "boring hair tie." Geller wanted to solve the nuisance of women needing a hair tie on them at every moment but at the same time, wanting something cuter on the wrist. That is how Gemtye was born. Whether you need something comfortable to tie up your hair or beautiful to wear on your wrist, Gemtye is there for you. It's versatility coupled with its gorgeous design has become a must-have for women.